In this post, I will be sharing a simple strategy with you. Taking a video that you made, creating content on multiple platforms of the content from just one video is the focus. Not working harder, but smarter.
Full disclosure: I am not a professor nor a scholar but I create content. If you follow me closely on this post, you will discover how easy it can be to keep the flow of content consistent.
It is something that only professors and academic scholars do. That is what I thought. Creating content was a scary phrase for me some time ago. So if you fret about it right now, welcome to the club, because you are in great company.
What is the content?
There really is no hard and fast rule about the subject in my opinion because it holds a different meaning for different people based on their different experiences.
Content is information, Content is what you do for a living, Content is how you catch your fun, content is how you execute your daily duties or activities, content is nothing specific. However, content, in my opinion, should at least be informative, fun, practical and entertaining some times.
I hope this is simple enough to understand so far?
Why is it important to create content?
The entirety of the internet is made up of content. Permit me to say that there’ll be no google without it for searches across the globe. To make any meaningful impact if you have a business or just starting out, It is imperative that you create content. As a matter of fact, people are more likely to do business with people they feel they know and are connected to, as opposed to doing business with a complete stranger.
Genuinely creating content and making it available will create value and help build an audience that will gradually grow into trusting you over time. This is the bridge between sales and conversions in this day and age, whatever that translates into for you, your content can help give some value and build trust.
You may already be creating content through Facebook, Instagram, p interest, YouTube, redit, steamit without even knowing it.
When you write a post about your day or make a video with your phone discussing your specific experience on a given day and post it online, content is being created and made available. But the question is, are these activities being strategically channeled?
Creating a content strategy
Having discussed what content is, it is time to look at ways to execute this seamlessly and consistently without getting overwhelmed.
In my previous blog post, I remember recommending sticking to one single strategy with a traffic source method on till it becomes successful before adding another one. But if a process gets simplified and it seems like I can build a consistent workflow around it, I will explore it, I suggest you do the same. Various hurdles of life and conscious business training have taught me a huge deal of flexibility and the need to be open to new innovations.
That being said, Here “Is a” content creation strategy or hack that will help you gain some traction and help build a following on many platforms, from leveraging yourself and one video per time.
1. Video content. I strongly believe that 10-20 years from now, most content will be in videos. DON’T BELIEVE? if you look around major social media platforms, you’ll realize that video content is mostly used these days as they hold more engagement compared to other means. You can make video content and multiply it into several other mediums.
2. Article. you can simply create a blog post by transcribing the same content in your video that will get indexed on google. So when people search with certain key phrases that are related to your article, they will find it. Furthermore, there are some people out there who just won’t watch videos because they prefer to read articles. It would be great to not lose a connection to that audience.
3. Twitter. For a very long time, using twitter was one hell of a daunting task because I did not understand how to use it. Now, because Twitter has been designed to take very short sentences per post, you want to scan through your video content, take key points and twit it with a link to get some traction back to your website or video channel.
4. Podcast. From the same video, content can be repurposed by extracting the audio and posting it as a podcast. Usually, you want to edit and retain the most valuable points in the content in order to make it an interesting piece to listen to. there are many audio editing software out there. I personally use a super-user-friendly software called Audacity.
5. Instagram. You can condense a very important potion to one minute video and upload that to Instagram.
6. Pinterest. Pick key phrases from your video and create simple infographics or quotes. And a mood board be made on Pinterest.
First, lots of people still think that they have to know how to use Photoshop to be able to make decent graphics for their business, but there are several web-based applications like canva.com online. Canva is a very simple interface that is very easy to use.
7. Facebook. Needless to mention Facebook as one of the most effective platforms to connect with people through your content by sharing your video on your wall and doing it consistently as often as you create videos.
I don’t have the time to do all of this by myself…
If you feel you don’t have the luxury of time to transcribe your videos or do some kind of graphics with your content, you can simply just outsource all of that work to a vendor on fiverr.com for at least $5 and you will have your video content well-diversified ready to go on several platforms. And just repeat the process. This is working smart and not hard.
If you’d rather approach this differently, kindly leave your comments in the comment section below. Thank you for reading.